The Bachelor in Mountain Tourism Management (BMTM) program at Janapriya Multiple Campus (JMC) is a specialized undergraduate degree. This program focuses on the unique aspects of managing tourism in mountain regions, covering topics such as adventure tourism, mountain ecology, sustainable tourism practices, destination management, and community-based tourism. The curriculum at JMC combines theoretical knowledge with field-based learning, preparing graduates for careers in adventure travel companies, tourism boards, conservation organizations, and as entrepreneurs in the niche mountain tourism industry.