BSC (Hons) in BUSINESS MANAGEMENT WITH DIGITAL MARKETING

This course equips you with the knowledge, skills and professional competency to work confidently as a manager in a digitally dependent business environment. It builds your understanding and practical skills in general business management subjects such as strategy, policy design, innovation and entrepreneurship while exploring the business practices reshaping current business models. You also develop a specialism through our seven pathway options: Business Analytics Finance Human Resource International Business Law Placement

• Demonstrate an understanding of modern management practices in a technology dependent and data driven business environment (EDI, Sustainability, Ethics)
• Analyze business complexity through the application of theories and frameworks in the management of business functions including Marketing, Finance, Operations, HRM, Strategy Design and Decision Making, Information Systems and Technology, and Governance
• Critically investigate complex and varied situations situation collecting and evaluating information, and sourcing and analysing data in order and learn demonstrate understanding of a range of business problems and propose effective solutions and make recommendations
• Apply a range of problem solving methodologies including both qualitative and quantitative techniques using relevant decision making models and business analytics; As all as communicate evidence-based outcomes to a wider range of audience
• Display skills relevant in managing organizations effectively including stakeholder management, decision-making, leadership, communications skills, numeracy, team working
• Select, propose and implement a research project through utilization of appropriate and innovative methodology (such as gathering information, analyzing information and making informed decisions) and the ability to use these research skills to solve problems in a business context
• Demonstrate in-depth knowledge of digital technologies,, global marketing concepts and theories and evaluate the impact of marketing communications upon a given a industry/product range

• Broadly based yet enough depth (programming skills, testing skills etc.) so as to give you credible vocational skills in Software Engineering;
• Coverage of the entire Software Engineering life cycle and comprehensive skills in applied programming and in applied Software Engineering topics;
• Taught by staff with both a strong academic research background who’re also actively engaged in knowledge transfer (e.g. to local SME’s), and who are at the forefront of their field;
• Emphasis on the life-cycle but also in depth skills such as programming and analysis.