The Bachelor in Professional Hospitality (BPH) program at Kathmandu University School of Management (KU SOM) is an innovative four-year undergraduate degree designed to develop professional practitioners with relevant knowledge and professional competencies required for the 21st-century hospitality industry . The program uniquely offers a "learn-while-you-earn and earn-while-you-learn" model, allowing students to spend more time in the industry enhancing their knowledge, skills, and competencies while covering their tuition fees . The curriculum at KU SOM emphasizes close partnership with industry for real-world learning, global accreditation, placements in premier hospitality organizations, and promotes indigenous elements of Nepali culture, cuisine, and hospitality . Graduates emerge as self-confident professionals with enhanced skills who respect diversity, understand cultural differences, and can take a holistic view of the hospitality industry . The program is offered in collaboration with GATE (Global Academy of Tourism & Hospitality Education) in Kathmandu, Aspire College in Biratnagar, and Glacier in Banepa .